FITNESS / WELLNESS / RECIPES
1. It is healthy
Research continues to show that essential vitamins and minerals are higher in many organic foods. On average, organic food contains increased levels of many key nutrients which are essential for human health. Both US and UK Government statistics indicate that levels of trace elements and minerals in fruit and vegetables fell by up to 76% between 1949 and 1991.
2. No nasty additives
Organic food doesn't contain food additives which have been linked to health problems such a heart disease, asthma, osteoporosis, migraines, food allergies and hyperactivity. Among the additives banned by organic regulations are hydrogenated fats, aspartame and monosodium glutamate and all artificial colourings, flavourings and sweeteners
3. Avoids pesticides
Pesticides are routinely used in conventional farming. Residues of these pesticides are regularly found in a high percentage of fruit and vegetables, and in 2004 the European Commission stated that a risk to human health cannot be ruled out anymore.
4. No GM
Genetically modified organisms or crops are not allowed under organic standards.
5. Reliance on drugs removed
There is growing concern about the high use of antibiotics on farm animals and the possible risk to health. Organic standards prohibit the routine use of antibiotics.
6. No hidden costs
Compare this with the millions that tax payers fork out for removing chemicals from drinking water. This is mainly as a result of the pesticides and fertilizers used in conventional farming.
7. High standards
Organic food comes from trusted sources. All organic farms and food companies are inspected at least once a year to establish the compliance with the Irish and European regulations.
8. Care for animals
Animal welfare is a crucial and integral part of organic standards.
The benefits of the organic approach are acknowledged by animal welfare organisations such as Compassion in World Farming.
9. Good for wildlife
Research has shown that organic farming is better for wildlife, creates less pollution from sprays and produces less of the global warming gas carbon dioxide.
10. Tops for taste
Many people choose to consume organic food as they believe it tastes better.
A tasty bite with a raw philosophy
Sometimes the simple things in life are the best. This is the view that led three Danes to create Rawbite, a 100 per cent natural, organic fruit and nut bar. The bar, which was awarded Health Food of the Year 2011 in Denmark, has become a staple within surprisingly diversified environments, including the military, health food and sports industries.
As a part of the Danish defence’s individual field rations and distributed in more than 30 countries, Rawbite has travelled a long way since its modest beginning in 2009. The first specimen of the bar was chopped up and put together on a kitchen table by the three friends Morten Fullerton, Rolf Nolsøe Bau and Nikolaj Lehmann. All three founders are eager sportsmen, and Bau and Lehmann had worked in the fitness industry for years when the Rawbite idea surfaced. “One night, we were hanging around the grill discussing how the market was short of a product which was natural, healthy and tasty. There were plenty of energy bars on the market, but most were filled with sugar and additives,” explains Morten Fullerton. “We started chopping up ingredients and trying out different recipes; we wanted to create something simple, with a great taste and a high nutritious value.” The result was the organic fruit and nut bite Rawbite, which today comes in seven different variations, all organic, gluten and lactose-free with no preservatives or added sugar.
For high-performance tasks – or a movie Because of its natural composition Rawbite helps maintain a steady blood sugar level and provides a long-lasting source of energy. Accordingly, the bars are used by the Danish archery team as well as several top athletes and Olympic participants, covering activities such as triathlon, badminton and CrossFit. Rawbite has also, as the only food bar, been selected to be included in the Danish defence forces’ individual field rations. Before being selected the bars were tested by the Danish military in the Middle East and the Sirius Patrol, a small naval unit patrolling ice-covered northern Greenland by dog sledge. “One thing which was important to them was that the product did not change texture in hot or cold surroundings, and uniquely, because there is no added sugar in Rawbite, it does not melt or harden in these conditions,” explains Fullerton. “Another thing which the test showed was that the soldiers simply function better when they eat something natural.” The bar has not only become a hit in endurance-demanding fields but also in the cinemas of the Danish capital. In some the bar even outsells regular chocolate bars.
Simple, honest and healthy
The philosophy behind Rawbite is simple, or as the founders prefer to call it, “raw”. The ambition was plainly to create a simple, honest and healthy product. But the
fact that the idea was uncomplicated did not mean that its execution was. Ensuring that the natural ingredients remained fresh without adding preservatives took a
lot of testing and designing. “Because we wanted to use the ingredients fresh, not boiled or cooked beyond recognition, we had to work with some of the best researchers within natural food preservation,” explains Fullerton. Combining simple philosophy and advanced packaging technology allowed the founders to reach their goal: all variations of Rawbite contain only natural ingredients, but at the same time, the bar is handy and easy to bring along. “Rawbite is great when you feel peckish; you can have it in your sports bag, the car or include it in your lunch box,” says Fullerton.
Source: Scan Magazine